Business Development
Business Development Through Market Segmentation
- Type
- Note
- Author
- Durmuş Ali Tamer
- Language
- EN
Treating the market as one block wastes budget. Good segmentation scores opportunities by value and fit, so business development spends where it actually compounds.
Key takeaways
- Segment on behavior and value, not just demographics.
- Score and prioritize before you spend.
- Tie each segment to a capability you have.
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